Faculty’s Publication

Ms. Jisha Mary James

“Impact of Electronic Customer Relationship Management on Loyalty and Satisfaction in Scheduled Private Sector Banks”, Journal of Gujarath Research Society ISSN: 0374-8588, Volume 21 Issue 13, December 2019.

Mrs. Anna Joseph and Miss. SherlyJacob

“A Study on Attrition Management in Private Sector Financial Institutions – A Special Reference to Kottayam District in Kerala”, P-ISSN: 2320-4168, E-ISSN: 2582-0729,Volume: 8,Issue: 2,April2020.

Miss. Reshma B Pillai

“Impact of Digital Marketing Among Customer Buying Behaviour”, Parishodh Journal, ISSN No:2347- 6648, February 2020.

Mrs. Rubeena Khalid

“A Study on Influence of Celebrity Endorsed Advertisement of Automobiles among Youngsters”, International Journal of Research and Analytical Reviews, E-ISSN No: 2348- 1269, P-ISSN No: 2349- 5138, August 2020.

Ms. Duniya P  S

“A Study on Evaluation of the Corporate Social Responsibility Activities of the Commercial Banks with Special Reference to SBI” Alochana Chakra Journal, ISSN No: 2231- 3990, Volume IX, Issue IV, April 2020.

Student's Publication

Gayathri Mohan

“A Study on Effectiveness of Convalescent Plasma Medical Care on COVID-19”, International Journal of Creative Research Thought, ISSN: 2320-2882, Vol 8, Issue 5, May 2020.

Gayathri Mohan and Arya

“Effect of COVID-19 on Travel and Tourism Industry India” International Journal of Research Culture Society, ISSN(O):2456-6683,Vol 4,Issue 6,June 2020.


“Artificial Intelligence Transforming the Face of Indian Healthcare Sector in Post Covid-19 Era” published in International Journal of Multidisciplinary Educational Research Vishakapatnam, ISSN: 2277-7881,Issue June 2020. Reboot the Indian Economy: Green Investment  Opportunities Available in Indian Economy on Post Covid-19 Era Published in International Journal of Creative Research Thought, ISSN:2320-2882, ISSUE JUNE 2020. Resilience of Logistics and Supply Chain Management  on Post Covid-19  Period published  in International Journal for Innovative Research in Multidisciplinary Field, ISSN: 2455-0620, issue June 2020.